Tree Hut
Sugarplum Skate Social

Creative Director & Graphic Designer

Led the pitch process, concepting, creative execution, sourcing and created all graphics.
Tree Hut wanted a seasonal moment in New York that felt joyful and unmistakably on-brand—bringing the Nutcracker SZN collection to life in a way that blended self-care with shareable holiday magic and converted foot traffic into engagement.