netflix | Little House on the Prairie
Lead Creative Director & Graphic Designer
Trade skyscrapers for wildflowers. 🌾✨
To introduce Netflix's reimagining of Little House on the Prairie, we transformed Chicago's iconic Pioneer Court into Prairie Pause—a peaceful prairie escape set against the city's skyline.
Inspired by the warmth, simplicity, and slower pace of the series, the experience invited guests to step away from the rush of downtown and reconnect through flower crown making, postcard writing, fresh seasonal treats, live acoustic music, and thoughtfully designed moments of rest. A sweeping wildflower entrance immersed visitors in the world of the show from the moment they arrived.
Serving as the campaign's flagship consumer activation, Prairie Pause became the centerpiece of the series launch, attracting fans, media, creators, and cast members while generating widespread social sharing and press coverage.
Show-Inspired
Set Design
Prairie-Inspired Crafts, Snacks,
Actors & Performers
Guests exchanged custom Prairie currency for handcrafted Firecakes donuts and take-home craft kits before settling into the experience. They wove their own flower crowns, illustrated keepsake postcards, and relaxed on picnic blankets and communal tables scattered throughout the prairie-inspired space.
Live acoustic music and roaming townspeople from the fictional community of Independence brought the world of the series to life, creating an immersive atmosphere that invited guests to slow down, connect, and experience the charm of the show's setting.
Talent Takeover
