2020 The Coca-Cola Company Innovation Upfronts
The 2020 Coca-Cola Company Innovation Upfronts, invited media to come learn about the wholistic brand and see Coca Cola as more than just the one classic beverage.
Creative Director: Kylie Ayala
Designer/Art Director: Lex Pursley
Design: Sam Schwartz
Motion Illustrator: Kasey Mahoney
*Canceled two days before the event for COVID-19
Hidden in NYC’s Chelsea Piers, attendees enter into a fully branded Coca-Cola bodega… with a speakeasy surprise.
A beverage fridge suddenly swings
open to reveal a hidden Coca-Cola playground within.
Traditional bodega magazines cover models would be swapped with beauty shots of new products
Our mainstage provided a backdrop for two planned press conferences
Products displayed within glass piping would light up as mentioned by the speaker
An overhead of the sampling room and mainstage
Interactive Elements
The Vending Machine
To learn more about Coca-Cola’s latest breakthroughs in sustainability, attendees would press the “vending machine button” and a custom animation would play.
Personalized Taste Profile
An interactive questionnaire directs each attendee to a numbered locker that magically swings open upon their touch. Behind the doors is their prefect
Coco-Cola Company beverage match.
Vending Machine Video Examples
View Upon Opening Perfect Match Locker
Interactive Elements cont.
Pipe Projection
Products are placed on the large, flat pipe openings. Once a passerby decides to grab the drink, the motion sparks an interactive projected video all about that specific product’s health benefits.
Punch For It
Each colored panel is inscribed with a common misconception about The Coca-Cola Company. Attendees are invited to literally break through the barrier by punching through the flapped doors to reveal a product that disproves the misconception.
Delivering Benefits Example
Breaking Boundaries Example
