What’s Your Stuf
- Oreo Must Stuf Launch
*While COVID-19 caused our Dunk the Vote Factory to never open its doors, it is still one of my favorite pieces of work. From pitching my own work, to fleshing out every detail for its launch, I couldn’t bare to let COVID take this one down without acknowledgment.*
The Challenge: Engage Oreo fans and spark an emotional reaction around the Most Stuf Launch
Our research showed that everyone has their opinion on the very best way to eat an Oreo. Whether it’s the order, style of dunk or level of stuf, every. single. person. believes their method is the best.
A Choose Your Own Adventure
Attendees enter a fully OREO-branded lobby space that throws them head first into the great Stuf debate with a taste test that leads to the next step on their journey.
An Interactive Taste Test
Once the cookies are tasted and the decision made, attendees begin on a “choose your own adventure” path that will eventually lead each person to their self-OREO-realization.
Self Guided Oreo Maze
Upon entering the main space, the attendees find themselves at their next test—be it a twist test or a dunking station—to determine their ultimate cookie path.
Interacting with 3-4 tests will test attendees allegiance to each cookie and lead to the centerpiece at the back of the room.
Vote For The Best (in your eyes)
Informed voting only! The moment of truth comes when each attendee has dunked, twisted, and Stuf’ed their way through a personalized OREO journey.
The final step leads each participant to a recommended favorite OREO along the back voting booth where they are able to lock in a final vote. The choice to follow the recommendation or rebel and return to an old favorite is all theirs.