La Prarie
Aspen Cobalt Kiosk

La Prairie transformed Aspen into a moment of pure cobalt calm with an elevated pop-up experience that turned heads and warmed hands.

Set at the base of Aspen Mountain, the Cobalt Chalet blended après-ski energy with alpine luxury—inviting guests to unwind in a cozy lounge, sip hot cocoa, and step inside a custom gondola complete with La Prairie–branded skis.

Inside, skincare lovers were immersed in the power of La Prairie’s latest innovation, the Skin Caviar Eye Lift, experiencing its visible lifting benefits through curated mini treatments and indulgent touch-of-luxury massages designed for recovery after a day on the slopes.